Tomorrow is the Chinese festival of Mid-Autumn festival. Traditionally people from Chinese origin will watch the full moon and will remember the legend of Houyi and Chang'e while eating mooncakes. These mooncakes have become favourite family and business gifts months before the full moon of the festival. So it's not unusual to see different companies create their own mooncake, packed in a nice box. So do the Belgian chocolate companies Leonidas and Godiva. Clever marketing move!